Wednesday, July 30, 2008
Do you have to ape network TV?
Maybe I’m just lazy, but I like the idea of paper brands’ web TV services NOT aspiring to be like network TV.
I mean, surely a bit of distinctiveness as differentiation can’t be a bad thing? It would certainly help your brand stand out in the media snowstorm of the future. And a bit of local character is surely a differentiator.
