Monday, October 05, 2009
At last it’s about relationships
http://www.guardian.co.uk/media/2009/oct/05/times-sunday-times-membership-scheme
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=44432&c=1
As ever News International are ones to watch and their latest initiative is as smart as ever.
Why? Simple — it’s all about building on the relationship their core brands have with their core loyal customers and milking that relationship for as much as they can, classic 80/20 stuff. Also, they’re spinning in a bit of synergy with Sky as well as making the strategic move to selling services rather than just products, with all the certainty of income that brings – all good stuff for their EBITDA!
As they say in the OUBS MBA programme — “marketing is too important to leave to the marketing department”.
