Thursday, December 17, 2009
At last a way of monetising newspaper content
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=44798&c=1
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=44796&c=1
It's good to see at least some newspaper groups successfully monetising online users of newspaper brands.
It's also a neat way of keeping advertisers happy by, at the same time, capturing the attention of consumers with plenty of disposable income (they'll need to afford an iPhone) many of whom will be in the much sought-after 25-34 age group.
The thing they'll have to make sure is that their content keeps them interested.
Meantime, it's a nice little revenue stream with lots of future potential.
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=44796&c=1
It's good to see at least some newspaper groups successfully monetising online users of newspaper brands.
It's also a neat way of keeping advertisers happy by, at the same time, capturing the attention of consumers with plenty of disposable income (they'll need to afford an iPhone) many of whom will be in the much sought-after 25-34 age group.
The thing they'll have to make sure is that their content keeps them interested.
Meantime, it's a nice little revenue stream with lots of future potential.
Labels: newspapers iPhone applications revenue streams online
