Friday, February 05, 2010
Interactivity — how it should and shouldn’t be done
http://www.holdthefrontpage.co.uk/2010/news/readers-could-quiz-councillors-via-paper-s-blog/
http://www.holdthefrontpage.co.uk/2010/news/readers-get-chance-to-help-shape-paper-s-content/
I was encouraged to read about the way the MEN is looking to involve readers in council meetings by seeking to be able to put to meetings questions they’ve sent into their site.
It seems to me to be a good example of genuine interactivity with readers as well as allowing them to influence local decision-making in a convenient way.
Sadly this report of what the Northampton Chronicle is doing seems to suggest at first that readers can influence what goes in, but on closer reading turns out just to be a way of telling them what they’re getting and why. Shame — being more reader-focussed by allowing them to choose would be better for everyone. Ask Innocent Drinks — which consults its fans on their opinions on new flavor options. Look where that’s got them.
Labels: Newspapers interactivity
