Tuesday, September 21, 2010
Making Gen Y pay
http://www.guardian.co.uk/media/greenslade/2010/sep/21/charging-for-content-newspapers
Ciaran Jones makes a good argument about how to make Generation Y pay for content when they have, to some degree, been brought up on a culture of free.
As ever, it’s about proving something’s valuable and exclusive.
Further proof they will pay when they have to? iTunes.
Labels: newspapers paid content Generation Y
